- Make your web application available to the masses, Flickr style, with revenue via initial and renewing registrations.
- License your product so that other organisations can use it on their systems. The license can be Open Source or otherwise. You can provide support for your product through updates, community forums or a commercial support channel.
- Host your product on systems for other organisations to tailor and provide to their audience. Each registered organisation gets their own copy of the product. Again, you can provide support to your customers in a variety of ways, paid-for or free.
Developing products, not websites
The landscape of web development is changing at a remarkable pace. The advent of new tools and modern web browsers has made easier the development of web applications.
A web application is software usable via a web browser and made accessible over the Internet to your customers using one or more Internet enabled devices (a notebook, PC or mobile phone among others). Rather than distributing software for installation on a customer's desktop computer, you can install, update and support your software on a web server (ours or yours) allowing your audience to go about their business without the hassle of maintaining their own local copy.
One of the greatest ongoing rewards for providing your software as a web application is the ability to make it available as a product - something you can sell and support in a variety of interesting ways, depending on your business model. Here are three ideas to start with: